It's important not to rely solely on third-party review platforms to help you convert your customers. Reviews are an important trust signal that you should use wherever possible on your website to increase your conversion rate, and there are a number of review formats you can use to do Industry Email List this: Customer testimonials Case studies Service Specific Reviews Product Specific Notices Third Party Reviews and Ratings Remember that 73% of consumers trust a local business more after seeing positive reviews, so don't just rely on off-site reviews, make sure Industry Email List potential customers have visibility of your reviews directly when they browse your site. Respond to negative reviews
As well as you manage your reviews, it's inevitable that a few bad reviews will make them into the public domain. But never fear, the bottom line is Industry Email List how you respond to it and deal with it. Responding to reviews makes you feel like you really care about your customers, and you should be prepared to not only Industry Email List thank customers for their positive reviews, but also proactively respond publicly to negative reviews. If you're wondering how to respond to negative reviews, a lot depends on the severity and nature of the review, but there are a few guiding principles: Never be confrontational Address the root cause of the problem (listen to what your customers are saying!)
Always answer and apologize Offer to do things right Say thank you Respond in a timely manner Conclusion If you weren't proactively managing Industry Email List your reviews before reading this article,I hopesome of these stats changed my mind. No matter what else you do to drive customers to your website or how much money you spend on advertising, customer reviews will play a part in your customers' decision-making process, so ignore them at your Industry Email List fingertips. risk and peril! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.